Gaming the Game

The latest in convergence culture: this video, from the English band Kasabian, features an experiment in which the framework of video gaming is used to shape a soccer game between living players on an actual field. Vocalist Tom Meighan and Aston Villa striker Darren Bent, up in the stands with electronic controllers, are playing the players, who all wear headsets and respond to their commands. What is meant by "audience" and "performer" in this scenario is complicated, which is precisely the point. I'm not convinced this is future, since the roles that are blurred still need to exist in some sort of meaningful tension, but I do wonder about the up-and-coming Xboxed generation and how they understand the experience of spectatorship in sporting events.

If anything, you have to give it to Kasabian; they're pushing the edge of music marketing. A bit of background on the experiment can be found in another video here.